1. Tell me about your store and how you decided to open the boutique?
About 15 years ago Sweet Threads started as a store geared for junior girls. As time went by our customers grew up and had new needs that weren't being satisfied. As women saw style magazines and couldn't express their own styles with some of the stores in the area, Sweet Threads became "Audrey's Sweet Threads" (We didn't want to lose our good name and reputation but because we were catering to a new customer we had to tweek it a little).
2. Do you look to any celebrities or style icons for inspiration on the clothing you carry or the trends in fashion magazines?
"Audrey's", even though the owner is Audrey, was mostly inspired by the style and grace of the woman she was named after, Audrey Hepburn.
3. Who is the Sweet Threads customer?
The Sweet Threads customer is any woman between the sizes of 0 and 14 that wants someone to broaden her fashion range. She is more comfortable in a smaller, more manageable venue with associates that can not only suggest selections that would be perfect for any time but will be happy to fit and tailor these items to the customers' satisfaction. We definitely aim to please!
4. What do you like about the style in Cleveland?
Women in Cleveland will take the dominant styles they see in the media and make them livable for a midwest lifestyle. They are realistically fashion-saavy and we hope to provide the way for them to express themselves.
5. Which trends did you skip this season and which are you loving? (Ie. Balmain inspired jackets, Balenciaga draping, acid wash denim)
Our customers do not like puff sleeves and too many ruffles. We listen. We still offer some, since the trends can be represented in a very subtle way but we skip most of the fussier styles that don't fly in Cleveland!
Keep checking their website for upcoming events at: www.audreyssweetthreads.com
In the store now:
Great Art Deco Dress by Yoana Baraschi
Basics from Avenue Montaigne
Fun Party Dress also from Yoana Baraschi
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